Glossary entry

German term or phrase:

Erwägerrate

English translation:

awareness rating

Added to glossary by Tom Funke
Feb 23, 2002 21:29
22 yrs ago
1 viewer *
German term

Erwägerrate

German to English Tech/Engineering Automotive / Cars & Trucks Automotive industry
Bei der so genannten Erwägerrate in Europa ist für das Jahr 2002 eine Anhebung um zehn Prozent vorgesehen.

Discussion

Non-ProZ.com Feb 23, 2002:
More clarification This means that ten percent more potential customers, when thinking of buying a new vehicle, must spontaneously think of the brand name XXX.

Proposed translations

+3
57 mins
Selected

awareness rating

awareness rating

The following are the Google searches, in tie sequense and also in increasing order of useful hits, that got me to this conclusion.


Your search - Erwägerate OR Erwägeraten - did not match any documents.
No pages were found containing "erwägerate".

Searched the web for Kunden erwägen OR erwägt OR erwogen. Results 31 - 40 of about 10,300. Search took 0.14 seconds.

Searched the web for Kunden Rate erwägen OR erwägt OR erwogen. Results 31 - 40 of about 573. Search took 0.17 seconds.

Searched the web for Kunden Rate Kauf Marke erwägen OR erwägt OR erwogen. Results 1 - 10 of about 57. Search took 0.17 seconds.

Searched the web for customers brand purchasing consider OR contemplate.
Results 1 - 10 of about 64,200. Search took 0.13 seconds.

Searched the web for customers brand purchasing awareness consider OR contemplate OR spontaneous OR spontaneously. Results 1 - 10 of about 13,600. Search took 0.16 seconds.

Searched the web for customers brand purchasing awareness consider OR contemplate OR spontaneous OR spontaneously. Results 1 - 10 of about 13,600. Search took 0.16 seconds.
Cause Related Marketing in Australia - Heart & Sold
... Heart & Sold ... in consumer purchasing decisions. ‘Heart & ... a 10% awareness rating for ... companies
should consider their cause ... their brand equity ... more customers and ...
www.cavill.com.au/Australia/heart&sold.html - 20k - Cached - Similar pages

Aha! Guess that’s it.

HTH

Tom



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Note added at 2002-02-24 20:17:58 (GMT) Post-grading
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Apologies for the typos - I had to cut and run. :-)
Peer comment(s):

agree Werner George Patels, M.A., C.Tran.(ATIO) (X) : Makes perfect sense; after all, according to Alan's explanation, it is about "brand awareness".
45 mins
agree Ulrike Lieder (X) : Looks like it fits the context perfectly... :-)
51 mins
agree Sandra Schlatter : just learned how to use google more efficiently. Thanks!
3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Tom, sorry I can' give you more than 4 points! Excellent suggestion. I had been considering "consideration", "contemplation", etc., but this is "spot on". :-)"
29 mins

potential customers

Declined
I guess that is the best way to translate it, as you yourself have done it

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Note added at 2002-02-24 01:21:42 (GMT)
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I am correcting my own answer, it should read \"rate of potential customers\"
Something went wrong...
Comment: "I am looking for "Erwägerrate"!"
46 mins

Extrapolation

I know there is also Extrapolation in German (or Hochrechnung)
However in a dictionary
erwägen, sv. "to deliberate". Dasypodius (Strasbourg 1536).

erwägen, das "deliberation". Österley (1873:l.7001) (14c); Dasypodius (Strasbourg 1536).

erwäger, der "weigher, examiner". West (1989:296); Dasypodius (Strasbourg 1536).

erwägung, die "weighing, examination". W:82 (16c); Dasypodius (Strasbourg 1536).
In that sense it seems close to extrapolation
(Note I could not find in any other dictionary and just a guess)


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Note added at 2002-02-23 22:45:00 (GMT)
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However extrapolation takes \"consumer prefereces \" as just figures, that perhaps under your additional explanations
Attitude rating or orientation /trend
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